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Will Social Distancing Be The New Norm?

Ever since March the Coronavirus, also known as COVID-19 have changed the way we live our day to day lives. The highly communicable virus has crippled the world and forced us to shelter in place and socially distance from one another. As of now, there is no vaccine for this virus and it appears that we will be affected by the effects this pandemic for a while. It has created what will be a new norm for us in regards to social distancing. Shaking hands and hugging friends aren’t acceptable anymore. Now we must wave and converse at least six feet apart. Instead of hanging out at someone’s house, people are holding Zoom parties. The world as we’ve known it has changed and there’s no timetable on when it will return to normal. Even when things get better I fear that this way of life will become acceptable.Continue Reading

SXSW Festival Cancel Due To Coronavirus

Coronavirus cases in the US are still growing affecting more and more events as time goes on. Due to this music festivals are canceling due to health risks. SXSW and Ultra Music Festival are the most recent to cancel. Art and other festivals are also following suit to help reduce threats to event-goers.Continue Reading

How Bundling Albums Helped Boost Record Sales

Since the decline of physical sales of albums in favor of streaming music artists had to get creative to sell records. One of the ways was bundling albums along with merchandise. Even though it isn’t a new tactic, more artists adopted this method to help boost sales. As of late Travis Scott has been the most successful pushing artists to follow suit. In its first week, Astroworld earned a total of 537,000 equivalent album units, and of that sum, 270,000 were traditional album sales. The result of this helped him stay in the top 10 for the entire seventeen weeks the album was listed. Because of the success of this method, it became a normal practice for artists to offer bundles.Continue Reading