Known for his singles ‘Paranoid”, “Or Nah,” and ‘Blasé ” a long with a long list of writing contributions and features, Ty Dolla $ign has shown that he’s one of the hardest working artists in the industry today. He’s been so busy that it seemed like he wasn’t ever going to give us a new album anytime soon. That changed this week when he dropped his new single “Purple Emoji” which features J. Cole.
So what has Ty been up to the last three years? Why has it taken him so long to give us a new solo project? Here’s a look at what all he’s been into and potentially why its taken him almost three years to give us a new album.
Over the last twenty years, the music industry has undergone so many changes. With the emergence of streaming and social media, the industry became more like the wild west. So much music began to be released on a more consistent basis people barely had time to digest it all. Because of this people started to share their thoughts on social media instead of blogging. All of these people, including experts are now taking the place of music blogs. Instead of discovering artists from a site or radio, people are instead discovering music by the word of mouth from social media and playlists.
Mario’s career has come full circle and he’s back on the top of his game as an artist. Since his arrival in 2002 with his self titled album Mario, he has been one of the most underrated male artists in R&B.
Being able to cross over into other platforms is now a key for creatives to be successful in today’s society. The more that you can successfully, the more attention you bring to your brand. This doesn’t just apply to creatives, it also applies to small businesses, influencers, and celebrities as well. This is what we must do to keep up relevance in today’s climate.