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A Conversation With Creatives: Laufty Life

There are a lot of creatives and influencers I follow on Instagram and Dione is one of my favorites.  Seeing her and her family work together to build and promote their family business is amazing. It takes a special person to balance being a wife, mother, creative, and business woman. So lets take a look at a conversatoin with Dione, also known as Laufty Life.Continue Reading

Trolling: The Marketing Scheme

Over the last year or two, I’ve noticed a new trend in the music industry on how some people market themselves. Some artists still use some of the traditional means of marketing while others take more unconventional means. Artists like 6ix9ine have made a career out of trolling. Last year, Nicki Minaj and Kanye West used trolling as a strategy for getting noticed, especially before announcing a project. Even though trolling is a rap tradition, it seems like today it’s getting more and more out of control. So let’s take a look at how artists used trolling to gain the attention needed to secure their bag.Continue Reading