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SXSW Festival Cancel Due To Coronavirus

Coronavirus cases in the US are still growing affecting more and more events as time goes on. Due to this music festivals are canceling due to health risks. SXSW and Ultra Music Festival are the most recent to cancel. Art and other festivals are also following suit to help reduce threats to event-goers.Continue Reading

How Bundling Albums Helped Boost Record Sales

Since the decline of physical sales of albums in favor of streaming music artists had to get creative to sell records. One of the ways was bundling albums along with merchandise. Even though it isn’t a new tactic, more artists adopted this method to help boost sales. As of late Travis Scott has been the most successful pushing artists to follow suit. In its first week, Astroworld earned a total of 537,000 equivalent album units, and of that sum, 270,000 were traditional album sales. The result of this helped him stay in the top 10 for the entire seventeen weeks the album was listed. Because of the success of this method, it became a normal practice for artists to offer bundles.Continue Reading

Social Media Marketing: For Beginners

As we start a new year a lot of people are creating brands and businesses and will be relying on social media to help promote. I’ve gathered some do’s and don’t that every creative should keep in mind as they are preparing their social media for the upcoming year. Being successful in social media marketing requires good preparation and the right mindset. Continue Reading