Over the last twenty years, the music industry has undergone so many changes. With the emergence of streaming and social media, the industry became more like the wild west. So much music began to be released on a more consistent basis people barely had time to digest it all. Because of this people started to share their thoughts on social media instead of blogging. All of these people, including experts are now taking the place of music blogs. Instead of discovering artists from a site or radio, people are instead discovering music by the word of mouth from social media and playlists.
Being able to cross over into other platforms is now a key for creatives to be successful in today’s society. The more that you can successfully, the more attention you bring to your brand. This doesn’t just apply to creatives, it also applies to small businesses, influencers, and celebrities as well. This is what we must do to keep up relevance in today’s climate.
Last week Facebook suffered a partial outage that affected users around the world. The outage went on for a little over 14 hours. It was the biggest interruption the social network has ever suffered. The outage affected not only Facebook, but it’s apps which included Messenger, WhatsApp, and Instagram which made people lose their minds. Not only did people go crazy companies lost a good chunk of money in advertising.