Kanye West

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Trolling: The Marketing Scheme

Over the last year or two, I’ve noticed a new trend in the music industry on how some people market themselves. Some artists still use some of the traditional means of marketing while others take more unconventional means. Artists like 6ix9ine have made a career out of trolling. Last year, Nicki Minaj and Kanye West used trolling as a strategy for getting noticed, especially before announcing a project. Even though trolling is a rap tradition, it seems like today it’s getting more and more out of control. So let’s take a look at how artists used trolling to gain the attention needed to secure their bag.Continue Reading

Should Artists Change Their Albums Post Release?

In this new age of how music is handled and released has been a game changer in the music industry. Instead of going through getting albums pressed and distributed through retail, artists now simply upload their work to music streaming services and it’s released. Shortening the process and giving the arts more time to finish their work up to moments before the album is to be released. Not only does this give them the ability to release their music at a moments notice, but also the ability to update their tracks and albums.Continue Reading