Marketing

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Facebook Down: Social Media Dies For A Day

Last week Facebook suffered a partial outage that affected users around the world. The outage went on for a little over 14 hours. It was the biggest interruption the social network has ever suffered. The outage affected not only Facebook, but it’s apps which included Messenger, WhatsApp, and Instagram which made people lose their minds. Not only did people go crazy companies lost a good chunk of money in advertising.Continue Reading

Trolling: The Marketing Scheme

Over the last year or two, I’ve noticed a new trend in the music industry on how some people market themselves. Some artists still use some of the traditional means of marketing while others take more unconventional means. Artists like 6ix9ine have made a career out of trolling. Last year, Nicki Minaj and Kanye West used trolling as a strategy for getting noticed, especially before announcing a project. Even though trolling is a rap tradition, it seems like today it’s getting more and more out of control. So let’s take a look at how artists used trolling to gain the attention needed to secure their bag.Continue Reading